I’m a design leader who turns chaos into clarity with over a decade of experience across startups, scale-ups, and social enterprises. I shape intuitive products that scale by leading with calm direction, solid craft, and a belief that great design empowers everyone it touches.

What sets me apart

I balance craft with pragmatism and know when to push for excellence and when to trade perfection for progress.
I can drop into ambiguity, untangle competing needs, and turn them into something shippable that reflects real user behaviour.
I’m naturally curious and thrive on exploring new industries and technologies, creating 0-to-1 features, or refining existing products.
Having spent much of my career in early-stage and scaling environments, I’m comfortable moving across disciplines to keep momentum.

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I’m a systems thinker who can think big

while working small

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My design process isn’t liner

Process

Understand the problem
Identify the opportunity
Explore solutions
Gain confidence
Monitor & iterate

Principles

Cohesion
Thoughtful complexity
Build conviction together
Respectfully push constraints

Some of my work

Culture Amp

Revamped performance reviews for innovation

Rebuilt performance reviews resolving long-standing customer frustrations, future-proofed for new features, and achieved a 91% reduction in accessibility issues.

Screenshot of a workplace self-reflection tool. It shows a card titled “Self-reflections” explaining that employees review themselves on performance and improvement areas. Nearby are examples of question types such as rating scale, multiple choice, and open-ended. A sample question asks, “What are 2–3 skills you’d like to acquire, develop or refine over the next review period?”

Culture Amp

Optimised the Kaizen Design System

Pivoted the strategic direction of the Design System, designing new components that balance flexibility with cohesion and increasing delivery speed from months to weeks.

Visual overview of a design-system style guide labeled “Kaizen.” It displays color palettes in multiple shades, typography samples using the Tiempos typeface, and example headings reading “Empower your team.” The layout conveys brand consistency through color and type hierarchy.

MyACC

Supported people at their most vulnerable

UX Lead for the 0-1 development of MyACC, which enables almost 2 million people a year to track their recovery and request support within a day instead of weeks.

Mobile screen from a support app titled “Support.” It offers tabs for “Get support” and “Current support” and allows the user to view help for a specific injury. Below, cards list support options such as paying for treatments and transport assistance, accompanied by small illustrated icons of people and medical items.

Sharesies

Made investing in global stocks easy for anyone

Scaled up from 6 managed funds to thousands of exchange-traded investment options across global exchanges, time zones, and currencies.

Graphic showing well-known company logos, Netflix, AMD, Apple, Airbnb, Facebook, and Uber, on white tiles against a dark background, representing US share options available for investment.